”Those people who hear My transcendental pastimes with respect and faith, sing them and support them, and favor them and approve of them with pleasure, they become My totally dedicated and fixed devotees and, in due course, receive My unalloyed loving devotional service.”
ta ye srnanti gayanti
hy anumodanti cadrtah
matparah sraddadhanas ca
bhaktim vindanti te mayi
PURPORT BY SRI KRSNA BALARAM SWAMIJI
Hearing, reading, and speaking about Lord Krsna’s pastimes not only frees one from all sins but also rewards the pure stage of unalloyed devotional service to the Lord, which is even rare for great demigods to achieve. Nectar not only tastes sweet, soothing, and pleasing, but also makes one become immortal. Similarly, not only do the transcendental narrations of the Supreme Lord remove one’s bad habits and acquired sins, but they also take one to the platform of pure devotional service to the Lord, which has been sought after by great sages and saintly people since time immemorial. Just see, what a great benefit! Only the most fortunate will sincerely take advantage of such a rare opportunity and seriously adopt spiritual life, which is available due to the blessings of Lord Sri Chaitanya Mahaprabhu.
[Srimad Bhagavatam, 11.26.30, KBS0004]